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Marketing, Product & Communications
191754 Requisition #
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Experian Consumer Services markets a spectrum of products that assist consumers in managing the financial aspects of key life events, protect their identities and assets and helps to connect them with Experian clients who offer products and services relevant to that life event.

Experian Consumer Services operates the flagship direct to consumer (D2C) branded businesses of Experian.com, FreeCreditReport.com, ProtectMyID.com and CreditReport.com and associated sites like CreditScore.com and FreeCreditScore.com and most recently IdentityWorks.com.

Aside from its D2C vertical, the Affinity, Data Breach and CSID business of Experian Consumer Services, under the new moniker of Partner Solutions, operates several B2B “white label” web properties for third party customers. Customers obtain access to a full suite of credit and identity monitoring products. Additionally, ECS’s Partner Solutions business is the premier provider of Data Breach remediation services to some of the world’s most widely known brands that have been victims of large scale data breach incidents.

We are looking for a Marketing Strategy Manager focused on market expansion efforts to join our growing team!

The Marketing Strategy Manager will report to the Director of Demand Generation, helping to identify new markets, develop integrated marketing programs to drive new business and implement marketing automation campaigns to support digital marketing efforts.

• Identify trends and insights to help determine target markets and define marketing strategy
• Translate marketing strategies into strategic plans, product positioning, and go-to-market execution tactics
• Develop sales enablement material to support sales efforts
• Develop messaging strategies and coordinate the design, development, and content creation for all marketing material
• Facilitate AB Testing, segmentation, and audience building in collaboration with other cross functional teams
• Create, manage, and execute highly effective, integrated marketing strategies and plans including digital marketing campaigns, SEO/SEM, email, events, social media, lead nurturing and drip campaigns
• Define and manage marketing campaign calendar across multiple markets
• Ensures optimal digital campaign management; including testing, analyzing, and deployment and refining strategies based on market trends and test results

Knowledge, Experience & Qualifications:
• Four-year college degree in marketing, business or a related field, with at least two years’ experience in B2B marketing
• Experience working with sales teams and building sales enablement material
• Experience developing and synthesizing market assessments and competitive insights
• Proven success in go to market activities, identifying market trends, planning and execution of marketing campaigns across all marketing channels (online marketing, search engine, social media and web sites)
• Experience with marketing automation across the sales cycle
• Must have strong attention to detail, excellent interpersonal and organizational skills
• Knowledge of WordPress and some HTML for website updates desired
• Experience with both Sales Force and Marketing Platforms such as Eloqua, Hub Spot, Marketo or ExactTarget/Salesforce Marketing Cloud (Certification In Hub Spot or Eloqua preferred)
• Proficient in Salesforce.com for analytical reporting and campaign creation
• Strong communication and writing skills
• Exceptional time management skills and the ability to handle multiple projects at one time with attention to detail

EOE Including Disability/Veterans

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Austin, Texas, United States

📁 Marketing, Product & Communications

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