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Digital Marketing Specialist

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Marketing and Communications
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21265 Requisition #

Experian’s Integrated Marketing team is seeking a talented digital marketer with website management experience in the B2B/financial services or tech industry. This is a highly visible role that requires a candidate with both digital marketing and project management experience.

 

About us, but we’ll be brief

 

Experian is the world’s leading global information services company, unlocking the power of data to create more opportunities for consumers, businesses and society. We are thrilled to share that FORTUNE has named Experian one of the 100 Best Companies to work for. In addition, for the last five years we’ve been named in the 100 “World’s Most Innovative Companies” by Forbes Magazine.

 

What you’ll be doing

 

The ideal applicant is an exceptional multi-tasker that drives flawless and speedy execution – and works well across multiple teams. This person has experience managing expectations, organizing and triaging departmental requests, working with multiple stakeholders to complete projects on time.

 

  • Primary point-of-contact for North America B2B website maintenance and updates
  • Responsible for maintaining performance metrics, keyword performance, and business impact based on established KPIs, including form/chat/phone conversion, lead generation, pipeline/revenue influence and ROI
  • Accountable for maintaining a stakeholder panel where overall site strategy, updates, content prioritization are discussed and agreed
  • Implementation of AEM page authoring and content updates
  • Manage ongoing webpage update cadence and respective timelines; accountable for response times and speed-to-market on all goal-driven updates
  • Aggregator and facilitator of all stakeholder web requests
  • Responsible for B2B keyword/SEO management for cross-department campaigns and webpages
  • Creation and maintenance of reports, dashboards, and other measurement resources, as needed, to accurately measure impact of work
  • Monitor and maintain project status updates in the team’s project management platform (Wrike)

 

What your background looks like

 

  • Minimum 2+ years’ progressive experience working in digital marketing, preferably with a B2B focus
  • Experience working with digital marketing tools including: Adobe Experience Manager, Adobe Analytics, Terminus, Screaming Frog, Ahrefs, SEMrush, Spyfu, Google Search Console
  • Technical SEO expertise including understanding of HTML, CSS, or other programming languages a plus
  • Strong level of proficiency in using enterprise-level content management systems and digital marketing tools to plan campaigns, generate leads, and measure performance. Preference for experience in using Adobe Experience Manager and Adobe Analytics.
  • Strong knowledge of digital marketing strategies, trends and overall marketing communications principles and best practices
  • Exceptional organizational and time management skills, with ability to collaborate across teams and work under tight deadline pressures
  • Bachelor’s Degree in graphic design, digital/interactive media, business, marketing, or similar discipline

 

Perks

 

  • During this pandemic, all Experian employees are working remotely. Once it’s safe to do so, we’ll slowly return to our offices however we are in no rush to do this. The safety of our employees is of utmost importance.
  • Three weeks of vacation to start, five sick days and two volunteer days (plus eleven paid holidays)
  • Competitive pay and comprehensive benefits package, including a 10% annual bonus target
  • Employee stock purchase program and 401K matching and immediate vesting
  • Flexible work schedule and relaxed dress code

 

EOE including Disability/Veteran

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