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Experian is the power behind the data. As the leading holder of consumer and business credit data, we’re transforming data into solutions that advance industries, move companies forward and improve the lives of millions of consumers around the world. With an investment in new technology and new tools; our next goal is to hire top talent for our CRM team!

Experian Consumer Services is seeking a CRM Marketing Strategist who will work with the CRM team to create world-class marketing campaigns that engage, retain and build loyalty. Experience in email marketing and CRM is a plus for this role, but not a necessity. The right candidate will have a creative mind, a passion for marketing and a “customer first” mentality. Experience using engagement and behavioral data to drive personalized 1:1 customer experiences is preferred. You’ll lead projects and programs from inception to completion, assuming responsibility for day-to-day management of the work. Projects will include triggered communications as well as fully orchestrated cross-channel programs. A deep understanding of segmentation and optimization of the user journey is essential.

The CRM Marketing Strategist will report to the Director of CRM Program Management and work alongside four other CRM Managers. You’ll also work closely with the CRM Operations team and our dedicated CRM Copywriter and Designer.

Responsibilities:
• Manage complete communications to individual lifecycle segments. This includes the planning of a holistic contact & Omni-channel strategy. Channels span, but are not inclusive of email, SMS, push notifications, call center, direct mail and paid CRM retargeting.
• Responsible for end-to-end campaign management which includes the responsibilities of campaign planning and design, target criteria selection, campaign monitoring and analysis.
• Use CRM to reinforce product value, increase adoption, upsell/cross-sell plans and new products, and improve NPS.
• Define target audience segments and develop customer journeys that engage those segments.
• Manage the development and maintenance of customer-related data capture opportunities. Contribute to the definition and implementation all customer relationship data business rules.
• Maintain an ongoing test-and-learn approach with an eye on optimization.
• Use analytic data to optimize engagement, retention and performance and minimize churn.
• Work closely with the CRM Operations team to synchronize on project requirements to meet expectations and deadlines.
• Develop strong content plan according to audience segment and program objectives; work across functions to integrate and optimize content strategies.
• Manage Agencies or external partners as required.

Knowledge, Experience & Qualifications

• Bachelor’s degree in Marketing, Business Administration or related field.
• 2-4 years’ experience in a fast-paced consumer marketing function.
• Experience with A/B testing preferably learned in an ecommerce organization.
• Experience designing marketing plans that span creative development, optimization, performance reporting and KPI accountability.
• Agency or client-side CRM experience desired.


EOE Including Disability/Veterans

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