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Experian Careers Job Search

Content Producer / Copywriter (social media experience required)

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Marketing and Communications
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204582 Requisition #

An exciting opportunity for an experienced copywriter to join a dynamic Marketing Team working within Experian Consumer Services, the consumer-facing division within Experian Plc, a FTSE30 company. They would be responsible for reinvigorating its copy, supporting the launch of market-leading consumer products and helping to shake up the finance industry.

 

Reporting to the Head of PR and Content Marketing, the position of in-house copywriter will tell the story of how Experian can help consumers to manage their finances. They will be able to make personal finance products easier to understand and help consumers get the products that are best for them by guiding them to use their data to their best advantage. The person should be passionate about making personal finance simpler for consumers so they can access the right products for them at the lowest rates.

 

This dedicated specialist will serve the growing needs for richer content around both our credit monitoring products (credit scores, credit reports and identity protection) and our comparison services offering, which allows consumers to compare loans, credit cards, mortgages and energy. They will develop a deep understanding of Experian’s products together with their relevance to the audience needs and help to engage and communicate our offering across a variety of mediums, including the Experian.co.uk website, customer accounts, email and CRM programs and social media channels.

 

They will be working closely with a growing team of UX designers, copywriters, product managers, and digital marketers.

 

Key role objectives include;

  • Deliver engaging product/service content, including within customer accounts, to optimise the user experience in collaboration with product managers and UX designers. This includes creating interface copy, such as instructional wording, buttons, menu items etc.
  • Define key guiding principles when applying the product voice to copy and the messaging hierarchy, for both mobile and desktop
  • Work with the onsite team to regularly update web content that reflects new product features and developments
  • Produce high-quality copy for the CRM team for customer communications
  • Work with the SEO team to optimise content for search, boosting our ranking on our key verticals (mortgages, loans and credit cards) to be ahead of our competitors
  • Deliver creative ways to present the content so it is truly multimedia (i.e. videos and interactive tools in addition to articles and blogs)
  • Research and suggest timely and news agenda issues that provide a hook /angle for content, and subsequently produce a regular stream of topical, creative and engaging content that significantly improves awareness of Experian in the comparison market and boosts its reputation
  • Help to increase and encourage engagement of content through social channels, encouraging lead generation
  • Contribute to Content’s measurement model to understand the level of engagement, and continuously make suggestions for improvement

Essential Duties and Responsibilities

The role will work in an integrated way with stakeholders, particularly in the comparison function, and channel owners across as well as specific project deliveries. This is a busy role so the new digital copywriter need to ensure the work is managed transparently and in a client-orientated way. Typical deliverables will span the following:
 

Acquisition Email & CRM

  • Customer-centric comms, promotion of product features and benefits, newsletters, welcome and re-engagement programs, upsell and cross-sell comms, partner offers

Product & UX

  • Copywriting compelling product descriptions, features and benefits, interface copy, widgets, interactive tools such as decision trees, functional pages (data capture forms, FAQs, explainer copy, error messages, etc.), writing for multi device and within mobile apps

SEO & Onsite

  • SEO friendly web copy and suitable publication of content to support and enhance SEO results, page ranking, quick answers ranking, ranking for new keywords, etc. Support to ongoing SEO optimisation of content through working closely with the SEO team and the specialist SEO agency.

Social, Content & Marcomms

  • Web editorial, video scripting, landing page content, product positioning and key messages, social campaigns, blog articles.

Legal & Compliance

  • Help writing in plain English and easily understood terms across a number of recurring legal and compliance requirements such as legal disclaimers, T&Cs, data capture opt in text, etc.
  • Secure approvals from compliance for copy
  • Understand and participate in performance management processes
  • Actively contribute to a culture where the fair treatment of customers is at the heart of the Experian business.  Take personal responsibility to ensure that you adhere to all regulatory requirements and apply appropriate controls in the interests of our customers.

Key experience required;

  • Experience writing for the web on personal finance issues (particularly credit cards, loans and mortgages), ideally in a regulated environment.
  • You will have worked on large integrated campaigns and digital projects and successfully communicated complex (either technical or financial) concepts to audiences with varying levels of awareness and understanding
  • You have a versatile writing portfolio and have written for different purposes: consumer education, technical copywriting, marketing materials, legal & compliance etc.
  • Solid understanding of content design and UX principles (including past experience of UX copywriting and working closely with product designers)
  • You have worked directly to interpret and apply a brand essence, positioning and tone of voice
  • You appreciate the different requirements of text across multidevice: desktop, mobile and tablet, and can adapt your execution accordingly
  • You have a strong understanding of SEO principles and how these reflect on content across choice of topics, language, tagging, metadata and onsite link architecture.
  • Understanding of design workflow tools that support collaboration, ideally Figma

The successful candidate will demonstrate the following personal attributes:

  • You can hit the ground running, you are proactive and confident in your approach
  • You can demonstrate resilience and the ability to adapt to changing requirements
  • You are a natural fit to a dynamic environment based on robust ‘test and learn’ ways of operating.
  • You are driven and persistent and have the customers’ interests at heart
  • You can negotiate complex stakeholder situations and work in a matrix in a consultative but authoritative way
  • You are extremely well-organised, can work well under pressure and hit tight deadlines
  • You are a strong communicator and you can hold your own and influence course of action in senior stakeholder forums
  • You are willing to continuously improve, operating test and learns to effectively optimise content

 

Why Experian?

Our colleagues’ health and wellbeing is a top priority for us, that’s why our reward, benefits and wellbeing programmes are designed so you can come to work feeling your very best self. Our benefits focus on health, money and lifestyle so you can tailor your benefits to your own personal needs. Whether it’s your physical and mental wellness, getting to work or planning for the future, we have a range of flexible options to have you covered!

We are committed to building an inclusive culture and to creating an environment where people can balance successful careers with their commitments and interests outside of work. Our flexible working practices support our belief that this balance brings long-lasting benefits for our business as well as our people. Some roles lend themselves to flexible options more than others, and if this is important to you, we are open to discussing agile working opportunities during the hiring process.

 

Who are Experian?

We unlock the power of data to create opportunities for consumers, businesses and society. At life’s big moments – from buying a home or car, to sending a child to university, to growing a business exponentially by connecting it with new customers – we empower consumers and our clients to manage their data with confidence so they can maximize every opportunity.

For more than 125 years, we’ve helped consumers and clients prosper, and economies and communities flourish – and we’re not done.

Our 17,200 people in 44 countries believe the possibilities for you, and our world, are growing. We’re investing in new technologies, talented people and innovation so we can help create a better tomorrow.

Could this be the role for you? Apply now to start your journey with Experian.

To learn more about our culture and what it’s really like to work here, check out our LinkedIn and social media channels using the hashtags #ExperianLife and #ExperianWay #LI-G

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